CASE STUDY
A display that reduces in-store wait times
MTL Cool increases deli meat and sliced cheese sales.
CHALLENGE
A large grocery chain was looking for a compact refrigerated display case to store deli meats and freshly-sliced cheeses. The product was intended to reduce wait times for customers.
SOLUTION
Our team developed two models: Oasis-30 and Oasis-36. We integrated an adjustable shelf that makes it appear as though the display is always full. Equipped with our “Edge-lit” lighting, this display is able to catch eyes and draw shoppers in from far away.
RESULTS
The product quickly began generating additional revenue for retailers, and was adopted on a national scale once the test phase was complete. It is now a standard fixture in the deli section for a number of grocery chains.
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An increase of up to 15% for deli sales
